8  Methods of Research

The official syllabus names five methods: Experimental, Descriptive, Historical, Qualitative, and Quantitative. Each method has a different question form, a different data type, and a different inferential strength.

TipFive Methods at a Glance
Method Asks Data Strength
Experimental “Does X cause Y?” Numerical (manipulated + measured) Strong causal inference
Descriptive “What is happening?” Numerical or categorical Accurate portrayal
Historical “What happened in the past, and why?” Documents, artefacts, oral records Narrative reconstruction
Qualitative “Why?” “How does it feel?” “What does it mean?” Textual, observational Depth, meaning
Quantitative “How much?” “How many?” “Is X related to Y?” Numerical Generalisation, statistical inference

8.1 Experimental Method

The experimental method tests a causal hypothesis by manipulating an independent variable and measuring a dependent variable while controlling extraneous variables.

TipThree Defining Conditions of an Experiment
Condition What it requires
Manipulation Researcher creates the levels of the independent variable
Control Extraneous variables are held constant or randomised
Comparison Performance of treated group is compared with a control group

8.1.1 Common Experimental Designs

TipWorking Experimental Designs
Design Structure Strength
One-shot case study One group → treatment → post-test Weakest — no control
One-group pre-test / post-test One group → pre-test → treatment → post-test Better but no control group
Static-group comparison Treated group vs untreated group, post-test only No randomisation
Pre-test / post-test control group Random assignment → both groups pre-tested → only one treated → both post-tested Strong — gold standard
Solomon four-group Four groups; controls for testing effect Strongest
Factorial design Two or more independent variables manipulated together Reveals interaction effects

flowchart LR
  P[Population] --> R[Random<br/>assignment]
  R --> T[Treatment group<br/>Pre-test → Treatment → Post-test]
  R --> C[Control group<br/>Pre-test → No treatment → Post-test]
  T --> A[Compare<br/>post-test means]
  C --> A
    classDef default fill:#003366,color:#ffffff,stroke:#ffcc00,stroke-width:3px,rx:10px,ry:10px;

8.1.2 Quasi-Experimental Designs

When random assignment is impossible (intact classrooms, naturally occurring groups), the design is quasi-experimental. Examples include the non-equivalent control group design and the interrupted time-series design. Quasi-experiments support weaker causal claims than true experiments.

8.1.3 Threats to Validity

TipInternal and External Validity
Validity What it asks Threats
Internal validity Did the treatment cause the change? History, maturation, testing, instrumentation, regression to mean, selection, mortality
External validity Will the result generalise? Sample-population mismatch, ecological validity, treatment-context interaction

8.2 Descriptive Method

The descriptive method portrays the characteristics of a phenomenon as it is, without manipulation. The researcher observes and reports — what is, not what causes what.

TipSub-types of Descriptive Method
Sub-type What it does Tools
Survey Gathers data from a sample by questionnaire or interview Questionnaire, interview schedule
Case study In-depth investigation of one or a few cases Multiple sources of evidence
Observational Records behaviour as it occurs Observation schedule, field notes
Correlational Measures relationships between variables without manipulation Statistical tests of association
Developmental Describes change across age or time Cross-sectional / longitudinal
Comparative / Causal-comparative (ex-post-facto) Compares groups that already differ Statistical group comparison

The causal-comparative or ex-post-facto design is examined frequently. It looks like an experiment but the “treatment” has already happened naturally — the researcher cannot manipulate it. Examples: comparing reading scores of children who watch much TV vs little TV.

8.3 Historical Method

Historical research reconstructs past events by examining primary and secondary sources, evaluating the authenticity and credibility of the records, and synthesising the evidence into a coherent narrative or interpretation.

TipSources in Historical Research
Source Definition Examples
Primary source Original records produced at the time Diaries, letters, official documents, photographs, interviews with eyewitnesses
Secondary source Accounts produced later that interpret primary sources Textbooks, review articles, encyclopaedia entries
TipExternal and Internal Criticism
Criticism What it asks Question
External criticism Is the document authentic? “Is this letter genuinely from 1857, and by the person it claims?”
Internal criticism Is the content credible? “Is the writer telling the truth, and were they in a position to know?”

flowchart TB
  S[Source<br/>identification] --> EC[External criticism<br/>Authenticity]
  EC --> IC[Internal criticism<br/>Credibility]
  IC --> SY[Synthesis<br/>Narrative / Interpretation]
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8.4 Qualitative Method

Qualitative research aims to understand the meaning people attach to actions, events and contexts. Data are textual or observational rather than numerical; sample sizes are small but rich.

TipMajor Qualitative Approaches
Approach Goal Typical method
Ethnography Understand a culture or community from the inside Participant observation; long fieldwork
Phenomenology Understand the lived experience of a phenomenon In-depth interviews
Grounded theory Build theory from data Iterative coding; constant comparison
Case study In-depth analysis of a bounded system Multiple data sources
Narrative inquiry Understand experience as story Life-history interviews
Action research Improve a local practice through cycles Plan-Act-Observe-Reflect

8.4.1 Qualitative Data Collection Tools

  • Interview — structured, semi-structured, or unstructured.
  • Focus group discussion — 6 to 10 participants discussing a topic.
  • Participant observation — researcher embedded in the setting.
  • Document analysis — letters, reports, diaries, social media.
  • Field notes — researcher’s reflections and observations.

8.4.2 Trustworthiness in Qualitative Research

The qualitative parallel to validity and reliability is trustworthiness, with four criteria:

TipFour Criteria of Trustworthiness (Lincoln & Guba)
Criterion Quantitative parallel What it asks
Credibility Internal validity Are the findings believable?
Transferability External validity Can findings transfer to other contexts?
Dependability Reliability Are findings consistent?
Confirmability Objectivity Are findings shaped by participants, not by researcher bias?

8.5 Quantitative Method

Quantitative research asks questions that can be answered with numbers. Data are collected through measurement, summarised with descriptive statistics, and analysed with inferential statistics to draw generalisations from sample to population.

TipQuantitative Designs
Design Question form Example
Survey “What is the prevalence?” NSSO household survey
Correlational “Is X associated with Y?” Income and life expectancy
Experimental “Does X cause Y?” Drug trial
Quasi-experimental “Does X cause Y, given non-random groups?” Policy change in two states
Causal-comparative “Why do these groups differ?” Boys vs girls in maths

8.5.1 Sampling

TipSampling Methods
Family Method When to use
Probability Simple random Every unit has equal chance
Probability Systematic Every kᵗʰ unit
Probability Stratified Sub-groups of interest must be represented
Probability Cluster Population naturally clustered (schools, villages)
Probability Multi-stage Combination of the above for very large populations
Non-probability Convenience Whoever is available
Non-probability Purposive / Judgmental Researcher selects information-rich cases
Non-probability Quota Pre-set numbers from each sub-group, not randomly chosen
Non-probability Snowball Each participant refers the next

flowchart TB
  S[Sampling] --> P[Probability]
  S --> N[Non-probability]
  P --> P1[Simple random]
  P --> P2[Systematic]
  P --> P3[Stratified]
  P --> P4[Cluster]
  P --> P5[Multi-stage]
  N --> N1[Convenience]
  N --> N2[Purposive]
  N --> N3[Quota]
  N --> N4[Snowball]
    classDef default fill:#003366,color:#ffffff,stroke:#ffcc00,stroke-width:3px,rx:10px,ry:10px;

8.6 Mixed Methods

Mixed-methods research combines quantitative and qualitative data in a single study.

TipThree Common Mixed-Methods Designs
Design Sequence Use
Convergent / parallel Quantitative + Qualitative collected together; then merged Triangulate findings
Explanatory sequential Quantitative first → Qualitative to explain When numbers raise the “why” question
Exploratory sequential Qualitative first → Quantitative to test When the field is new and constructs need development

8.7 Practice Questions

Q 01 Experimental Method Easy

Which of the following is a defining condition of an experiment?

  • ARandom sampling of population
  • BManipulation of an independent variable with a control group
  • CUse of a questionnaire only
  • DReliance on secondary data
View solution
Correct Option: B
Manipulation, control and comparison are the three defining conditions of an experiment.
Q 02 Causal-Comparative Medium

A study comparing the reading scores of children who watch a lot of television with those who watch little, where the researcher cannot assign children to viewing levels, is best described as:

  • ATrue experiment
  • BCausal-comparative (ex-post-facto)
  • CAction research
  • DPhenomenology
View solution
Correct Option: B
The "treatment" has already happened naturally; the researcher only compares groups — this is causal-comparative or ex-post-facto.
Q 03 Historical Research Medium

External criticism in historical research asks whether:

  • AThe conclusions are generalisable
  • BThe document is authentic — i.e., is it what it claims to be?
  • CThe writer is credible and well-positioned to know the facts
  • DThe evidence is statistically significant
View solution
Correct Option: B
External criticism = authenticity; internal criticism = credibility.
Q 04 Qualitative Approaches Medium

Match the qualitative approach with its goal:

(i) Ethnography (a) Understand the lived experience of a phenomenon
(ii) Phenomenology (b) Build theory from data
(iii) Grounded theory (c) Understand a culture from the inside
  • A(i)-(c), (ii)-(a), (iii)-(b)
  • B(i)-(a), (ii)-(c), (iii)-(b)
  • C(i)-(b), (ii)-(c), (iii)-(a)
  • D(i)-(c), (ii)-(b), (iii)-(a)
View solution
Correct Option: A
Ethnography → culture; Phenomenology → lived experience; Grounded theory → build theory from data.
Q 05 Sampling Easy

Which sampling method ensures every unit in the population has an equal chance of selection?

  • AQuota sampling
  • BConvenience sampling
  • CSimple random sampling
  • DSnowball sampling
View solution
Correct Option: C
Simple random sampling gives every unit an equal probability of selection.
Q 06 Trustworthiness Hard

In Lincoln and Guba's framework, the qualitative parallel to external validity is:

  • ACredibility
  • BTransferability
  • CDependability
  • DConfirmability
View solution
Correct Option: B
Transferability = external validity; Credibility = internal validity; Dependability = reliability; Confirmability = objectivity.
Q 07 Factorial Design Medium

A factorial design is most useful when the researcher wants to study:

  • AThe effect of a single independent variable
  • BThe interaction between two or more independent variables
  • CA historical event
  • DA culture in depth
View solution
Correct Option: B
Factorial designs reveal interaction effects between two or more independent variables.
Q 08 Mixed Methods Hard

A researcher first conducts in-depth interviews to develop a measurement scale, then uses that scale in a large survey. This is an example of:

  • AConvergent / parallel mixed-methods design
  • BExplanatory sequential design
  • CExploratory sequential design
  • DPure quantitative design
View solution
Correct Option: C
Qualitative first (to develop), quantitative next (to test) = exploratory sequential.
ImportantQuick recall
  • Five methods: Experimental, Descriptive, Historical, Qualitative, Quantitative.
  • Experiment defining conditions: Manipulation, Control, Comparison.
  • Causal-comparative / ex-post-facto — looks like an experiment but treatment is naturally occurring.
  • Historical research: Primary source (original) vs Secondary source (later interpretation); External criticism (authenticity) vs Internal criticism (credibility).
  • Qualitative approaches: Ethnography, Phenomenology, Grounded theory, Case study, Narrative, Action research.
  • Trustworthiness: Credibility · Transferability · Dependability · Confirmability.
  • Sampling: Probability (random, systematic, stratified, cluster, multi-stage) vs Non-probability (convenience, purposive, quota, snowball).
  • Mixed methods: Convergent · Explanatory sequential · Exploratory sequential.